What happens when cinematic design meets math-rich innovation? You get a studio like ReelPlay — a creative force behind some of today’s most visually ambitious slot games.
From the iconic Infinity Reels™ to immersive animated bonuses, ReelPlay pushes the limits of what a modern slot can do. But beyond flash and polish, does the studio meet the gold standard of fairness, compliance, and UK player safety?
Topics covered:
- History and evolution of ReelPlay
- Defining slot mechanics and visual design
- Standout games and innovations
- UK compliance, responsible gaming, and Silver Bullet partnership
- Key takeaways for UK players
Let’s start with where it all began.
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⚖️ Disclaimer This article provides an overview of ReelPlay slot games for informational purposes only. Features such as Megaways™, or progressive jackpots (e.g., Jackpot King) are determined randomly by certified RNGs. Outcomes cannot be guaranteed. Always use UKGC-licensed operators. For safer gambling support, visit BeGambleAware.org or call the National Gambling Helpline on 0808 8020 133. 18+ only. |
ReelPlay Origins – From Chance Interactive to Cinematic Slot Specialists
ReelPlay was founded in 2014 in Sydney, Australia, under the original name Chance Interactive. The company rebranded to ReelPlay in 2019, aligning with its bold new direction in cinematic slot production.
Key milestones in their growth:
- 2014–2018: Released early titles like Bounty Hunt and Dragon 50,000 under the Chance Interactive name, gaining traction for quality maths and polished design.
- 2019: Rebranded to ReelPlay and introduced El Dorado Infinity Reels™, their flagship game and proprietary mechanic.
- 2020–Present: Partnered with global aggregators including Relax Gaming, Yggdrasil, and Light & Wonder’s Silver Bullet platform, expanding their reach across licensed European and UK operators.
Studio specialisation:
- Focuses on visual-first game design, often using 3D assets, layered animations, and cinematic intros.
- Known for developing limited, high-impact titles rather than large catalogues.
- Adheres to UKGC-compliant RTP and fair play standards through third-party testing and platform partners.
📦 COMPLIANCE NOTE:
ReelPlay does not self-publish in the UK. Instead, its games are distributed by licensed aggregators who ensure strict technical standards, transparent RTP, and non-predatory mechanics in line with UK Gambling Commission guidelines.
What Sets ReelPlay Apart: Mechanics, Innovation & Game Design
ReelPlay has carved its niche by combining mathematical complexity with standout visuals. Each title is designed to tell a story — not just provide wins — while supporting transparent, responsible gameplay. Below are ReelPlay’s core innovations:
- Infinity Reels™ Mechanic:
- Patented system where new reels are added on winning combinations
- Each added reel increases a multiplier and extends potential wins
- Megaways™ Collaborations:
- Uses BTG’s licensed Megaways slot mechanic in titles like Hypernova Megaways™
- Reels vary in width with up to 117,649 possible ways to win
- Bonus Respins with Hold Features:
- Found in titles like Money Megaways™, offering sticky symbols and respins
- 3D-Centric Animation:
- Unique asset design with dynamic backgrounds and character-led bonuses
📦 REMINDER FOR UK PLAYERS:
Features such as Bonus Buy or Autoplay may be disabled or removed in the UK to comply with player protection rules. Always check feature availability before playing.
Standout Games: ReelPlay's Top Slots for UK Players
Whether you enjoy expanding reels or sticky bonus respins, ReelPlay offers a curated selection of standout games available on trusted slot experiences platforms.
These titles are optimised for secure UK casino payouts, built with fair RTP, and designed to meet strict UKGC requirements.
Popular ReelPlay slot titles:
|
Game Title |
Key Features |
Volatility |
Max Win |
|
Expanding reels, multipliers |
High |
6,250x | |
|
Norse theme, expanding reels |
High |
6,055x | |
|
Ancient Egypt, expanding grid |
Medium |
10,000x+ | |
|
Dual mechanics, reactive visuals |
High |
20,000x |
PLAYER TIP:
Many ReelPlay games are high volatility, so they’re best for players seeking fewer but larger wins with an element of luck. If you’re looking for longer session play, consider slots with medium or low volatility and respin features.
Safer Gambling & UK-Focused Game Compliance
While based in Australia, ReelPlay adheres to UK slot game design guidelines through its partners. This ensures games include:
- Clearly displayed RTP percentages
- Reality check prompts and session timers
- No misleading “near miss” features
- Adjusted features for UK play, e.g. no Bonus Buy or Autoplay where prohibited
Their work with Silver Bullet and Yggdrasil enables full UKGC-compliant deployment, including access to licensed UK casinos only.
📦 PLAYER SAFETY REMINDER:
Gambling should always remain a form of entertainment, not a way to generate income. If you're unsure about your play habits, visit BeGambleAware.org for free, confidential support.
Distribution, Aggregation & Strategic Expansion
Rather than relying on direct operator relationships, ReelPlay has partnered with a range of aggregation platforms to distribute content to regulated markets.
Main distribution partners:
- Light & Wonder – OpenGaming™ – Helps ReelPlay certify, deploy, and market games in the UK and other regulated markets
- Relax Gaming – A leading EU aggregator with strong UK operator access
- Yggdrasil YG Masters – Used for collaborative titles under co-branding
- Other partners: iSoftBet, SoftGamings, and LNW iGaming— all facilitating regional access and technical compliance.
This strategy allows ReelPlay to focus on creativity and quality, while their partners handle compliance, marketing, and local customisation.
In addition to aggregators like Relax and Yggdrasil, ReelPlay titles are now available at select UK platforms such as Prime Casino, giving players easier access to cinematic slots with fully certified RTP and transparent mechanics.
Conclusion: Why UK Players Should Watch ReelPlay
ReelPlay proves that you don’t need to release hundreds of games to make an impact. With Infinity Reels™, licensed Megaways™, and a strong focus on cinematic gameplay, it’s a studio that delivers high-quality, engaging slots — while working strictly within UKGC standards.
Key Takeaways:
- ReelPlay began as Chance Interactive and rebranded in 2019 to focus on cinematic slots
- The studio invented Infinity Reels™, a patented feature for expandable reel play
- Game features are adjusted for safe UK casino gameplay, with high transparency and no exploitative elements
- ReelPlay partners with trusted platforms like Silver Bullet and Relax Gaming for compliant distribution
- Their titles are ideal for players seeking slots for seamless gaming and strong visual appeal
Whether it’s Infinity Reels™, Megaways™, or a slot machine jackpot title like a Jackpot King slot, UK players should always choose games hosted on UKGC-licensed casinos with full RNG transparency and safer gambling tools.
🎯 Want to discover other top studios? Check out our casino slot studios listicle featuring licensed developers known for fairness, innovation, and UK player safety.
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Responsible Gambling: Gambling should always be viewed as entertainment. All slot outcomes are determined by random number generators (RNGs). Need support? Visit BeGambleAware.org | 18+ only | UKGC-licensed platforms only. |
